Are you putting all your marketing eggs in one basket?

By Flying Solo contributor Cath Connell We live in exciting times! New technologies have made it so easy to grow your dream business by providing low-cost and potentially powerful ways to connect with your audience – often without having to leave the comfort of your office (or dining table)! No longer do we have to rely on expensive, broadcast advertising, nor make those dreaded cold calls. But the rise of social media as a marketing solution can also lure the unwary business owner into a bit...

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Wanted: Post-retirement advice for SMSFs

Self-managed super funds (SMSFs) have increasing unmet needs for advice about having a regular retirement income, investing in retirement and estate planning. The 2019 Vanguard/Investment Trends SMSF Report estimates that 145,000 SMSFs have unmet needs for advice on post-retirement planning while 80,000 SMSFs have unmet needs for estate-planning advice. This equates to almost a quarter of SMSFs having unmet needs for post-retirement advice – based on the number of funds in existence at the...

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5 Habits to Use Technology More Mindfully

By Food Matters contributor AnnMarie Skin Care Technology has become imperative to our daily work, activities and social life. It is an expectation that we are constantly “connected” to maintain our place in modern society. So, what do we do? What does using technology to enhance our lives, but not detract from it, really look like? I believe that, as in most things, balance is the key. Keeping technology usage in balance is equal to keep consumption of anything in balance. We can overeat,...

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Rebranding? Here’s why you don’t let your domain name lapse

By Flying Solo contributor Ingrid Moyle Have you ever wondered what happens to domain names that you let lapse after your business is bought/sold or you rebrand and change to a new domain name? I admit to being one of those people who didn’t think too deeply of the implications when I let an old domain name that I had traded under for many years go. After all, I had been trading under the new domain name for a few years, and the only emails that were going through to my old email address were...

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